Google Authorship is not working. Yesterday, Google confirmed it would no longer index authorship data. For those of you who were unaware of Google Authorship, you saved yourself a lot of time and energy but may have missed out on search engine optimization benefits while it was active. Those of you who tried to follow Google’s cues are probably experiencing a serious case of WTF?! In either case, you have to ask yourself what’s next? Here’s a short synopsis of the Google Authorship ‘phenomenon’.

What’s next?

What’s next?

What’s next?

What’s next?

https://storify.com/toddlohenry/the-end-of-google-authorship

So, if Google Authorship is not working, it appears that the ‘next big thing’ in search engine optimization is to understand schema and deploy it on your sites and use it with every post. I’ll continue to share what I learn here. If you’d like to chat about it, please comment below or connect with me in social media. I am the only Todd Lohenry in the world so I am easy to find!

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