Author Michael Brenner nails it here:
Few terms raise the ire of the buzzword police more than thought leadership. But what is thought leadership? When should you consider using it, and how do you balance the talent and experience of your team with the humility and authenticity today’s audiences demand?
Let’s start by getting on the same page.
What Is Thought Leadership?
I define thought leadership as a type of content marketing where you tap into the talent, experience, and passion inside your business, or from your community, to consistently answer the biggest questions on the minds of your target audience, on a particular topic.
It’s not pedigree. It’s not where you went to school. Thought leadership means you provide the best and deepest answers, to your customers’ biggest questions, in the formats your audience likes to consume.
Go to the source: What Is Thought Leadership? And When You Should Use It?
My simple definition of thought leadership is ‘finding and sharing great information in such a way so that you show up in search when people are looking for someone like you’. Questions? Feedback? Engage me in the comments…
- Become An Authority in Your Industry with Thought Leadership (everything-pr.com)
- Thought Leadership Brings Business (business2community.com)
- Why You Need Content & Martech To Work Together (marketingland.com)
- 4 steps to small business content marketing success: Steps 1 and 2 (hiscox.com)
- Sales People Build Your Personal Brand And Thought Leadership! (partnersinexcellenceblog.com)
- Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients (hingemarketing.com)