Consuming information — the right kind of information — is a critical part of a thought leadership workflow yet only about 10% of online Americans use a feed reader.
Far fewer regularly get news through a customizable webpage or RSS reader than search for news. One-in-ten (10%) regularly get news through a customizable webpage, such as iGoogle or MyYahoo, or through an RSS reader. About two-thirds of the public (67%) never gets news through a customized webpage or RSS reader.
For that reason, I consider using a feed reader to be a competitive advantage and the feed reader I use is Inoreader. In this screencast, I share with you why I think feed readers are important and why Inoreader is the best for me.