I recently listened to a Tim Ferriss podcast which featured an interview with Glenn Beck. In the interview, Glenn Beck talk about his ‘morning briefing’ in which he received digested information from several different staff members in the form of a morning briefing. Well, most of us need a morning briefing few of us have the luxury of a staff to deliver it for us. For that reason I recommend a feed reader.

Content marketers and thought-leaders need to feed themselves a steady diet of information that nurtures their expertise. A good feed reader will manage information from sites sources searches and save information that might be interesting in the future. I call that someday / maybe information.

Sites. Everybody has websites that they should follow to stay on top of news and developments in their profession a good feed reader scratched up do it up a good feeder reader will suggest and track websites that you should follow and allow you to add them as you go along.

Searches. When you follow a site you will get everything that is published to the site whether it’s running or not and for that reason a good feed reader will allow you to search for phrases both inside and outside of your feed reader to catch the keywords that are important to you.

Sources are the experts in your industry that you should follow and read whatever they publish and for that reason a good feed reader will allow you to track people in Twitter and/or Google+.

Finally a good feed reader will allow you to save information for the future in the feed reader or in a tool like Evernote or OneNote.

In my experience there’s only one fear that meets all these criteria in one application and that is +Inoreader. If you’re concerned about finding content marketing content tracking the things you need to know in order to be perceived as a thought leader but I strongly recommend you look into it to help you with your content marketing / thought leadership efforts. #rss #contentmarketing #thoughtleadership

Originally posted to Google+

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