+David Amerland‘s books Google Semantic Search and SEO Help really changed how I thought about Google. Rather than seeing Google as an adversary to be tricked, I started seeing Google as an ally with a common business interest — providing great search results.

Furthermore, I stopped thinking of Google as some uber-intelligent overlord and started viewing Google like a six year old that requires very clear communication to understand what I am talking about. Like Einstein said “if you can’t explain it to a six year old, chance are you don’t understand it yourself”. We need to practice Google’s EAT principles and use the tools Google provides to make sure Google really understands our meaning and can provide us as an answer when appropriate.

I thought about all these things again when I came across a tweet in Inoreader this morning that curated an +Eric Enge article from last November in which he says this: “Yes, that’s right, if you want Google traffic, your job is to make Google look good. This post will explore why this is true, and what it means for your SEO strategy.”

Both Amerland’s books and Enge’s article are great pieces for anyone who needs to rethink their ‘relationship’ with Google… #blog



Yes, that’s right, if you want Google traffic, your job is to make Google look good. This post will explore why this is true, and what it means for your SEO strategy.

This post was originally posted to my Google+ Page and then imported here. Ask me why I do it this way…