Gianluca Fiorelli writes this in a recent Moz article…
In 2011 I wrote a post here on Moz. The title was “Wake Up SEOs, the New Google is Here.”
In that post I presented some concepts that, in my personal opinion, we SEOs needed to pay attention to in order to follow the evolution of Google.
Sure, I also presented a theory which ultimately proved incorrect; I was much too confident about things like rel=”author”, rel=”publisher”, and the potential decline of the Link Graph influence.
However, the premises of that theory were substantially correct, and they remain correct five years later:
- Technical SEO is foundational to the SEO practice;
- The user is king, which means that Google will focus more and more on delivering the best user search experience — hence, SEO must evolve from “Search Engine Optimization” into “Search Experience Optimization”;
- That web performance optimization (SiteSpeed), 10X content, and semantics would have played a big role in SEO.
Many things have changed in our industry in the past 5 years. The time has come to pause, take a few minutes, and assess what Google is and where it’s headed.
I’ll explain how I “study” Google and what I strongly believe we, the SEOs, should pay attention to if we want not only to survive, but to anticipate Google’s end game, readying ourselves for the future.
Obviously, consider that, while I believe it’s backed up by data, facts, and proof, this is my opinion. As such, I kindly ask you not to take what I write for granted, but rather as an incentive for your own investigations and experiments.
Go to the source for more: Wake Up, SEOs – the NEW New Google is Here – Moz
If the topic of ‘getting found’ interests you at all, I highly recommend you go to the source and read the rest of the article – it’s a comprehensive tour de force of EVERYTHING important in search today as well as a review of how we got here. Definitely one to read, re-read and keep close at hand for those who think staying current in SEO is not hard or valuable…