Zac Johnson shares this:

Marketers often get caught up in what their managers want from content efforts or struggle to keep up with the latest influencers and the trends they set. It’s common to ask these thought leaders what they think about the industry because they see it from a unique level. Sometimes high-level managers and influencers miss key details that are obvious to freelance creatives, the people in the trenches. In order to paint a complete picture of the state of content marketing, CopyPress interviewed people on all levels, from high-level managers to new freelancers. This revealed a few surprising trends…

Source: A Look at the Current Content Marketing Ecosystem in 2017 – Blogging Tips

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