Eric Sachs has a great article I recommend you read on the need for both SEO and SEM in a successful content marketing strategy. He says:

If you do SEO without any kind of SMO or SMM, you’re missing out on a huge potential avenue for connecting to your customers off your website. You can use SMM to direct people back to your website, which helps boost rankings through additional traffic and social signals. But if you do SMM without any kind of SEO – you’re making it hard for people to find you organically outside of social media. It’s kind of like pizza without cheese. You can get it, and it’s all right, but when you put together, the results are magical. Unfortunately, however, there’s no one right way to combine the two into the winning strategy for your business.

Go to the source for more: SEO vs SMM: Why You Need Both for a Successful Strategy

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