TA McCann from Gist.com spoke at the American Association of Inside Sales Professionals (AA-ISP) Seattle Chapter meeting last week, and among a number of really great insights he shared his 5-3-2 rule for social media content. It’s fairly simple – out of 10 Tweets or LinkedIn updates or similar:
- Five should be content from others, relevant to your audience
- Three should be content from you, relevant to your audience (and not directly selling your products)
- Two should be personal, something non-work related to help humanize yourself and/or your brand
Even if you don’t follow this to a tee, the gist (no pun intended) is simple:
- Focus on your audience more than yourself
- Humanize your voice, even if it’s from a branded social channel vs. an individual
Go to the source for more: The 5-3-2 rule for social media content – Heinz Marketing
I strongly agree with most of the content of this article – especially this admonition to curate content!
One of the best ways to build your brand’s online presence and grow your audience is by finding useful content and sharing it. In fact, one content-sharing rule suggests that five of every 10 social media updates you make should be content from others that is relevant to your audience.
That means curating great content. By automating this process, you get the advantages of not having to go out and find the content yourself, plus saving yourself time and providing your audience with relevant information on a regular basis.
Go to the source for more: 3 Simple Steps to Automate Your Content Marketing
The rest of the article is good as well!