E-Commerce SEO for Product Pages: A 17-Step Guide

Selling something online? Consider this:

“Form follows function” is a term most frequently heard in architecture, but it applies to your e-commerce website as well.

The better your product pages are laid out, the more they will be optimized for peak SEO performance. An infographic by Wired SEO illustrates 17 steps to help you through the optimization process.

From the title at the top of the page to the related-item links usually found at the bottom, the info that your pages include matters for SEO and conversions.

And don’t forget to make your pages mobile-friendly, and ensure they load quickly, the infographic also points out.

Go to the source for more: Search Engine Marketing – E-Commerce SEO for Product Pages: A 17-Step Guide [Infographic] : MarketingProfs Article

Why Your Business Needs SEO Now?

More on the concept of getting found using SEO.

Getting found on the web is one of the most effective ways to thrive in today’s digital age. With over 3.5 billion searches per day and 1.2 trillion searches per year worldwide, there can be no doubt that the world of search offers a thriving audience for any brand who wants to augment its reach and identity online, as well as improve its sales and attract more loyal customers.

That said, the process of getting found in search engines is by no means easy. First of all, you will need to create a website for your business which must offer a unique and satisfying online experience to your target audience or customers. From there on, you should be proactively engaging with your audience and customers by posting your website’s content on social media and acquiring high-quality links from relevant websites.

But that is just the tip of the iceberg. Other technical factors such as the ever dynamic search engine algorithms also have an immense effect on how your website perform on the web. Which is why proactive learning about the latest trends and shifts in the field of SEO is also a must.

Implementing SEO can be quite tricky especially for beginners and non-technical people. Its modern framework can be traced back to the very roots of human intent and how search engines provide an answer to user’s query. But when implemented properly, and used with other digital marketing tactics such as search engine marketing, PPC, social media marketing, and content marketing, SEO can certainly propel a business to greater heights of success.

There is no more perfect time to kick-start your own SEO efforts than today. Check out the infographic below from Harris Myers as they present to you the top reasons why your business needs SEO today. If you want to beat your competitors then SEO is one of the best modern day weapon and so take advantage of it!

Go to the source for more: Why Your Business Needs SEO Now? [Infographic] – Your Escape From 9 to 5

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Long-Tail Keywords: What They Are and Why You Need to Use Them

Irfan Ahmad shares this useful information about longtail keywords and why they are necessary:

There are short-tail (broad) and long-tail (narrow) keywords. Short-tail keywords are broad but short terms your customers would use to find you. For instance, if you operate a plumbing business a short-tail keyword might be “plumber” or “Tampa plumber” adding in location to direct search traffic a little more efficiently.

The problem with short-tail keywords is that they can be highly competitive depending on your field. For instance, a home designer may be competing with large-scale operations like Houzz and other sites that have much larger paid search budgets. You will, most likely, never outrank them.

That’s one of the reasons why long-tail keywords have become so important. Long-tail keywords allow businesses to rank for the language and phrases people are using in a search. To be considered a long-tail keyword, the phrase is generally over three words. Long-tail is more targeted than short-tail and addresses what people are looking for. Long-tail keywords often get at a problem. For instance:

Short-tail keyword: Tampa plumber

Long-tail keyword: solutions for clogged pipes

In this example, the searcher will find pages and pages of Tampa plumbers. It may even pull up plumbing supplies or other key terms that have a business overlap. You’ll find a big name, national plumbing franchises, as well as national companies who work with plumbers like Angie’s List, Yelp, and the Better Business Bureau. The list can be overwhelming for some users, and so they are apt to select the first couple on the list. If your search engine optimization hasn’t placed you there, you’re out of luck…

Go to the source for more: Long-Tail Keywords: What They Are and Why You Need to Use Them (SEO Tips)

Long-Tail Keywords: What They Are and Why You Need to Use Them - infographic

The Power of Infographics: How Do They Create Impact?

Elliott Cowan shares this on the SEMrush Blog:

It’s important to create visual stories that people share. Sure, we’d love to write you a sonnet about the wonders of data, but no one would read it. That’s why we make infographics at Here’s My Chance. An infographic is simply data visualized. Infographics transform boring data into a captivating, memorable imagery. Asking someone to read a data report requires a lot of attention and time. Turning that report into an infographic streamlines the process while increasing the probability that your reader will retain the information.Humans are visual learners: 90% of information transmitted to our brains is visual. Compare the difference in effectiveness between the following text slide versus an infographic.

Source: The Power of Infographics: How Do They Create Impact?

Note the difference:

then…

If you can’t create infographics, there’s a good chance you can find one to support your point on Pinterest. Here’s an interesting example I found recently when I googled the question how many people did John Wick kill in the first movie? Now I believe there’s an infographic for EVERYTHING! 😀