What is good curation versus bad curation? The image is a remix of a presentation entitled “Link Building by Imitation” and authored by link building expert Ross Hudgens — and explains the skill set pretty well. The original image used words like “theft” and “steal” and prompted a debate. For more, go to the source: Good Curation VS Bad Curation
Irfan Ahmad shares this useful information about longtail keywords and why they are necessary:
There are short-tail (broad) and long-tail (narrow) keywords. Short-tail keywords are broad but short terms your customers would use to find you. For instance, if you operate a plumbing business a short-tail keyword might be “plumber” or “Tampa plumber” adding in location to direct search traffic a little more efficiently.
The problem with short-tail keywords is that they can be highly competitive depending on your field. For instance, a home designer may be competing with large-scale operations like Houzz and other sites that have much larger paid search budgets. You will, most likely, never outrank them.
That’s one of the reasons why long-tail keywords have become so important. Long-tail keywords allow businesses to rank for the language and phrases people are using in a search. To be considered a long-tail keyword, the phrase is generally over three words. Long-tail is more targeted than short-tail and addresses what people are looking for. Long-tail keywords often get at a problem. For instance:
Short-tail keyword: Tampa plumber
Long-tail keyword: solutions for clogged pipes
In this example, the searcher will find pages and pages of Tampa plumbers. It may even pull up plumbing supplies or other key terms that have a business overlap. You’ll find a big name, national plumbing franchises, as well as national companies who work with plumbers like Angie’s List, Yelp, and the Better Business Bureau. The list can be overwhelming for some users, and so they are apt to select the first couple on the list. If your search engine optimization hasn’t placed you there, you’re out of luck…
Go to the source for more: Long-Tail Keywords: What They Are and Why You Need to Use Them (SEO Tips)
If you do SEO without any kind of SMO or SMM, you’re missing out on a huge potential avenue for connecting to your customers off your website. You can use SMM to direct people back to your website, which helps boost rankings through additional traffic and social signals. But if you do SMM without any kind of SEO – you’re making it hard for people to find you organically outside of social media. It’s kind of like pizza without cheese. You can get it, and it’s all right, but when you put together, the results are magical. Unfortunately, however, there’s no one right way to combine the two into the winning strategy for your business.
Go to the source for more: SEO vs SMM: Why You Need Both for a Successful Strategy
Ryan Rhoten is one of the world’s leading experts on online reputation management. In July of 2015, he talked with me on his show about my content marketing workflow. You can hear the results here…
A few years ago, Eli Pariser did a now famous TED talk on the concept of filter bubbles. Here it is in case you haven’t seen it yet:
Now as a consumer of information this concerns me on some levels but as an internet marketer, it gives me all kinds of reasons to love any tool that allows me to create my own filter bubbles for myself or my clients and to use this to my/our advantage. I have come to believe that the best tool for creating these bubbles is Google+. Here’s Rand Fishkin of Moz talking about how it works:
Here are some of the world’s greatest Google+ practitioners [and Hulk Hogan] discussing how to put Rand’s insights into practice:
Does it work? It’s scary how well it does! If you agree with me that the number one benefit of using the internet for thought leadership is to get found when people are looking for you or what you do, Google+ is now the most important tool for you to understand and leverage. It’s all happening here…