Long-Tail Keywords: What They Are and Why You Need to Use Them

Irfan Ahmad shares this useful information about longtail keywords and why they are necessary:

There are short-tail (broad) and long-tail (narrow) keywords. Short-tail keywords are broad but short terms your customers would use to find you. For instance, if you operate a plumbing business a short-tail keyword might be “plumber” or “Tampa plumber” adding in location to direct search traffic a little more efficiently.

The problem with short-tail keywords is that they can be highly competitive depending on your field. For instance, a home designer may be competing with large-scale operations like Houzz and other sites that have much larger paid search budgets. You will, most likely, never outrank them.

That’s one of the reasons why long-tail keywords have become so important. Long-tail keywords allow businesses to rank for the language and phrases people are using in a search. To be considered a long-tail keyword, the phrase is generally over three words. Long-tail is more targeted than short-tail and addresses what people are looking for. Long-tail keywords often get at a problem. For instance:

Short-tail keyword: Tampa plumber

Long-tail keyword: solutions for clogged pipes

In this example, the searcher will find pages and pages of Tampa plumbers. It may even pull up plumbing supplies or other key terms that have a business overlap. You’ll find a big name, national plumbing franchises, as well as national companies who work with plumbers like Angie’s List, Yelp, and the Better Business Bureau. The list can be overwhelming for some users, and so they are apt to select the first couple on the list. If your search engine optimization hasn’t placed you there, you’re out of luck…

Go to the source for more: Long-Tail Keywords: What They Are and Why You Need to Use Them (SEO Tips)

Long-Tail Keywords: What They Are and Why You Need to Use Them - infographic

SEO vs SMM: Why You Need Both for a Successful Strategy

Eric Sachs has a great article I recommend you read on the need for both SEO and SEM in a successful content marketing strategy. He says:

If you do SEO without any kind of SMO or SMM, you’re missing out on a huge potential avenue for connecting to your customers off your website. You can use SMM to direct people back to your website, which helps boost rankings through additional traffic and social signals. But if you do SMM without any kind of SEO – you’re making it hard for people to find you organically outside of social media. It’s kind of like pizza without cheese. You can get it, and it’s all right, but when you put together, the results are magical. Unfortunately, however, there’s no one right way to combine the two into the winning strategy for your business.

Go to the source for more: SEO vs SMM: Why You Need Both for a Successful Strategy