6 Powerful Reasons Why you Should include Images in your Marketing

Uberblogger Jeff Bullas writes:

If you have an online store, issue press releases or even just have a Facebook business “page”, then here are 6 reasons to publish images and photos as part of your business marketing tactics.

  • Articles with images get 94% more total views
  • Including a Photo and a video in a press release increases views by over 45%
  • 60% of consumers are more likely to consider or contact a business when an image shows up in local search results
  • In an ecommerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product
  • In an online store, customers think that the quality of a products image is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%)
  • Engagement rate on Facebook for photos averages 0.37% where text only is 0.27% (this translates to a 37% higher level of engagement for photos over text)

via 6 Powerful Reasons Why you Should include Images in your Marketing – Infographic.

Here are a couple of free tools I use to create more visually interesting content for my blog:

and here is a list of 14 more from Buffer…

Inbox tabs in Gmail…

Inbox Tabs in Gmail are a valuable tool for making sure you handle your most important email first. Watch this video and see not only how it works at the desktop level but also on iOS and Android as well…

If you like that, follow it up with my favorite 7+ Gmail features…

Feedly; processing and publishing content on the go…

 

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First off, this series is going to be a little like Star Wars in that I’m starting the story kind of in the middle. I was most inspired to start my new set of mobile screen casts focusing on Feedly which to me may be the single most important tool in the content marketers toolbox.

First a little bit of review. I said earlier other places that if you want to be a thought leader on the Internet you have to be able to manage all of your personal information well. By this I mean you’ll never be a big dog out on the Internet if you can’t get off the porch of your inbox. In other posts I’ve talked about how the single most important thought for me is to get newsletters and other just in case information out of my inbox into a feed reader. Feedly is the only feed reader that meets my five criteria for recommended application. I’ve included that list again here:

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In his classic book Getting Things Done David Allen recommends that we use exactly as many containers as we need and not a single one more. Feedly is the container that I use and recommend both for processing and producing content to drive my content marketing campaigns. In the video below I’ll take you through the process of configuring Feedly for mobile use and take you through the processing, producing, and postproduction phases of using Feedly define the content you need to feed YOUR content marketing campaigns.

Where would you like me to go with this? What topics did I miss? Please let me know in the comments below…