Do you have these 5 holes in your 2016 Content Marketing?

Originally shared by +Heidi Cohen

1] Plan, create and use content across your company
2] Enhance existing content (AKA Plan content reuse)
3] Maintain your company blog as a corporate asset
4] Think beyond the content asset (AKA Support content ROI)
5] Schedule all content repromotion at the same time (Think beyond 1 month!)

#contentmarketing #blog #cmworld

cc: +Michael Brenner +Marcus Sheridan +Jason Miller +Lee Odden +Pat Flynn +HubSpot +Content Marketing Institute +LinkedIn



Have you missed 2016 content marketing opportunities? Not sure. 5 ways to stop your content marketing from costing you more than it should!

This post was originally posted to Google+ and then imported here. Ask me why I do it this way…

Google Webmaster Academy

Here’s a number I’d love to see: What percentage of websites actually use the Google Search Console? My guess is that it’s a small percentage of the overall total and yet if you don’t use it Google may not even know that your website exists! Unlike Field of Dreams, if you build it they — readers — may never come! Do yourself a favor and enroll in the Google Webmaster Academy today. It’s free and it may be the single most important thing you can if if you are looking to ‘get found’ in search! https://support.google.com/webmasters/answer/6001102?hl=en&utm_source=wmx&utm_campaign=links

#seo #contentmarketing #getfound #blog

This post was originally posted to my Google+ Page and then imported here. Ask me why I do it this way…

Content marketing that converts

I've been a fan of sales thought leader Sharon Drew Morgan for over a decade in part because of thought provoking content like this…

What you’re doing now only converts the low hanging fruit. It’s possible to enter earlier by offering valuable intelligence that will encourage curiosity; introduce, explain and target the full set of decision stages; and keep your name topmost in buyer’s minds. You’re currently taking the lazy route: throwing spaghetti on the wall hoping enough of it will stick. Do you want to write? Or enable real business opportunities?

_#sales #contentmarketing _
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“Content is king”. I’ve heard that phrase for years. But what does it mean? Does it mean that by offering thought-provoking, useful, creative information buyers will be motivated to contact you at the right time along their complete (including pre-sales) decision path? By sending out veiled advertising in the form of ‘articles’ to random email …

Originally posted to Google+ here.