Filter bubbles; what they are and how to create them

A few years ago, Eli Pariser did a now famous TED talk on the concept of filter bubbles. Here it is in case you haven’t seen it yet:

Now as a consumer of information this concerns me on some levels but as an internet marketer, it gives me all kinds of reasons to love any tool that allows me to create my own filter bubbles for myself or my clients and to use this to my/our advantage. I have come to believe that the best tool for creating these bubbles is Google+. Here’s Rand Fishkin of Moz talking about how it works:

Here are some of the world’s greatest Google+ practitioners [and Hulk Hogan] discussing how to put Rand’s insights into practice:

Does it work? It’s scary how well it does! If you agree with me that the number one benefit of using the internet for thought leadership is to get found when people are looking for you or what you do, Google+ is now the most important tool for you to understand and leverage. It’s all happening here…

How to get found: do the work!

how to get found: do the work4 years ago Steven Pressfield wrote an epic book called “Do the Work”. The teaser on Amazon says:

Could you be getting in your way of producing great work? Have you started a project but never finished? Would you like to do work that matters, but don’t know where to start?

The answer is Do the Work, a manifesto by bestselling author Steven Pressfield, that will show you that it’s not about better ideas, it’s about actually doing the work.

Do the Work is a weapon against Resistance – a tool that will help you take action and successfully ship projects out the door.

“There is an enemy. There is an intelligent, active, malign force working against us. Step one is to recognize this.”

Curation is an important part of establishing an online reputation but if you want to get found, there is no substitute for creating evergreen content (highlight to tweet). In other words, you have to do the work. Take a look at these numbers from a recent study at MarketingCharts.com:

Ascend2-Most-Effective-Difficult-SEO-Tactics-June2015

Creating relevation content is rated the most effective tactic for seo — nothing else comes close! While it is also rated the second most difficult, the only thing that’s really difficult about it is that it takes time, not technical skill like link-building. My takeaway? If you want to get found, you have to do the work of creating evergreen content that shows your expertise, authority and trustworthiness. No other seo tactic comes close! (Highlight to tweet!)

Google Webmaster Academy

Here’s a number I’d love to see: What percentage of websites actually use the Google Search Console? My guess is that it’s a small percentage of the overall total and yet if you don’t use it Google may not even know that your website exists! Unlike Field of Dreams, if you build it they — readers — may never come! Do yourself a favor and enroll in the Google Webmaster Academy today. It’s free and it may be the single most important thing you can if if you are looking to ‘get found’ in search! https://support.google.com/webmasters/answer/6001102?hl=en&utm_source=wmx&utm_campaign=links

#seo #contentmarketing #getfound #blog

This post was originally posted to my Google+ Page and then imported here. Ask me why I do it this way…