Content marketing that converts

I've been a fan of sales thought leader Sharon Drew Morgan for over a decade in part because of thought provoking content like this…

What you’re doing now only converts the low hanging fruit. It’s possible to enter earlier by offering valuable intelligence that will encourage curiosity; introduce, explain and target the full set of decision stages; and keep your name topmost in buyer’s minds. You’re currently taking the lazy route: throwing spaghetti on the wall hoping enough of it will stick. Do you want to write? Or enable real business opportunities?

_#sales #contentmarketing _
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“Content is king”. I’ve heard that phrase for years. But what does it mean? Does it mean that by offering thought-provoking, useful, creative information buyers will be motivated to contact you at the right time along their complete (including pre-sales) decision path? By sending out veiled advertising in the form of ‘articles’ to random email …

Originally posted to Google+ here.

The best of toddlohenry.com for the week ending 04/04/15

Every Saturday I like to look back on the best content I found this week…

Every Saturday I like to look back on the best content I found this week…

Every Saturday I like to look back on the best content I found this week…

Every Saturday I like to look back on the best content I found this week…

Every Saturday I like to look back on the best content I found this week…

Every Saturday I like to look back on the best content I found this week…

https://storify.com/toddlohenry/the-best-of-todd-lohenry-for-the-week-of-ds

David Meerman Scott on the topic of marketing and sales

If you’re in marketing or sales, here’s a podcast that might stimulate some thinking on your part…

How many writers do you know that have written books about space, the Grateful Dead, viral marketing, social media, public relations and more? This is the life of David Meerman Scott, who in marketing circles is probably best known for his bestselling business book, The New Rules of Marketing and PR (which, for many, is the bible for social media in the business world). While he recently issued his latest book, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business, he found out that his previous book, Marketing The Moon, had been optioned by a documentary filmmaker. In this episode, we discuss David’s desire to transition from a marketing author and speaker into the broader and larger space of sales and customer service (a trend that many marketing authors/speakers are following). We also look and how intrinsically connected sales, customer service and marketing have become. David is one of the most prolific writers and speakers out there. His new book challenges business to radically redefine how they connect with consumers (a topic that is near and to my heart as well). Enjoy the conversation…

Get the podcast here: Six Pixels of Separation – Marketing and Communications Podcast – By Mitch Joel at Twist Image