The Power of YouTube

English: YouTube-like logo for userboxes. This...

Imagine a place where people go to actually watch ads and where marketers can take all the time they want to unfold a story. That magical place is called YouTube and UPS shows us how it’s done:

If you can count on anything during the holidays, it’s advertisements that take aim at your heart — and this one hits the bullseye.

The spot from UPS highlights the bond between a 4-year-old boy named Carson and UPS driver Ernest Lagasca, who Carson calls “Mr. Ernie.”

“When Carson was born he couldn’t drink milk or anything with a milk protein in it, so they sent formula,” the boy’s mom, Karen Kight, told KRDO. “Mr. Ernie would deliver quite a few times to our house.”

Carson loves Mr. Ernie and his truck so much that he has a UPS uniform of his own and dreams of being a UPS driver. And when Mr. Ernie comes to the door in the ad, Carson practically leaps into his arms.

“I could come here three times in week and I’d get the same reaction every single time, all that excitement,” Lagasca says in the spot.

But in the commercial, Lagasca isn’t bringing an ordinary package. As part of the UPS Your Wishes Delivered campaign, he’s delivering a child-sized UPS truck to help make Carson’s dream come true.

When I drove up, that moment was just amazing,” Lagasca told Fox21 News.

Armed with a crayon map, Carson proceeds to drive around the neighborhood, delivering boxes of cookies and such.

Source: UPS Makes A Little Boy’s Wish Come True In Heartwarming Holiday Ad

Thinking Google: The ‘Schema.org’ edition

Hmmm. Where did the weekend go? I spent mine pondering the demise of Google Authorship, David Amerland’s book Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence and attempting to understand and deploy Schema.org. Total #geekweekend! Here’s the best of what I found:


https://storify.com/toddlohenry/thinking-google-the-best-of-this-weekend

Google Authorship is not working; what do I do now?

Google Authorship is not working. Yesterday, Google confirmed it would no longer index authorship data. For those of you who were unaware of Google Authorship, you saved yourself a lot of time and energy but may have missed out on search engine optimization benefits while it was active. Those of you who tried to follow Google’s cues are probably experiencing a serious case of WTF?! In either case, you have to ask yourself what’s next? Here’s a short synopsis of the Google Authorship ‘phenomenon’.

What’s next?

What’s next?

What’s next?

What’s next?

https://storify.com/toddlohenry/the-end-of-google-authorship

So, if Google Authorship is not working, it appears that the ‘next big thing’ in search engine optimization is to understand schema and deploy it on your sites and use it with every post. I’ll continue to share what I learn here. If you’d like to chat about it, please comment below or connect with me in social media. I am the only Todd Lohenry in the world so I am easy to find!

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