Google Authorship is not working; what do I do now?

Google Authorship is not working. Yesterday, Google confirmed it would no longer index authorship data. For those of you who were unaware of Google Authorship, you saved yourself a lot of time and energy but may have missed out on search engine optimization benefits while it was active. Those of you who tried to follow Google’s cues are probably experiencing a serious case of WTF?! In either case, you have to ask yourself what’s next? Here’s a short synopsis of the Google Authorship ‘phenomenon’.

What’s next?

What’s next?

What’s next?

What’s next?

https://storify.com/toddlohenry/the-end-of-google-authorship

So, if Google Authorship is not working, it appears that the ‘next big thing’ in search engine optimization is to understand schema and deploy it on your sites and use it with every post. I’ll continue to share what I learn here. If you’d like to chat about it, please comment below or connect with me in social media. I am the only Todd Lohenry in the world so I am easy to find!

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Looking ahead to 2014 I think the content marketing world will fall into two categories; those who are dominating search through effective use of Google Plus and those who are scratching their heads. In which category would you like to be? Don’t get me wrong! All of the basics still apply but now is a great time to review what you’re currently doing and thinking about adding Google Plus to the mix. Here are some thoughts I have on the subject:

Here’s the link to the Traphagan article — and sorry, it was Search Engine Land. By the way, I may turn this into a series depending on the feedback I receive so let me know what you think in the comments!